Apps & Software, Web
After the excitement of the first Série noire season and its digital component, fans of the series are invited back to indulge their bizarre sense of humor with a unique after-show: Série noire – l’Obsession.
Every Friday evening, starting at 10:00 pm, host Sébastien Diaz invites users to join in with a celebrity hard-core fan of the show, a social media influencer, and an actor in the series. Together, they go over the latest twists in the show, sharing their passionate reactions, references, fetishes from the series, and anecdotes about the filming process.
Each week, I’Obsession is announced by a brief five-minute introduction before the TV episode is broadcast. This pre-show names the upcoming guests of the week, goes over highlights of the previous episode and, of course, invite viewers to stay for the after-show.
The get-together includes a new way of disseminating the micro-content that was such success in the first version of the digital component: a broadcast module integrated in the video section of the after-show.
Last but not least, a social media strategy is more than ever at the core of all these initiatives, to generate unprecedented commitment from the growing community of fans!
PRODUCTION COMPANY: Productions Casablanca
Coproduction Partner(s): Les Affranchis